Millennials have surpassed the baby boomer generation and now make up 75 million people in the workforce. Their cultural expectations of work differ from Baby Boomers and even Gen Xers who they also surpass in numbers.
Organizations must learn to not only understand the millennial generation, they must learn how to recruit and manage them.
What makes millennial workers different?
Different from the generations before them, millennial workers heavily rely on social media and technology. They are the most technology savvy of all the generations.
This means their communication style is different. They like texting more than face to face interaction. Secondly, they are fast and furious—wanting to have fun on the job while also learning as much as they can.
They seek flexibility in how and where they work; they also are impatient to wait years and years for their next promotion. They want quick results and are willing to jump ship if they think they can gain better career traction somewhere else.
And millennials are more loyal to people than they are to companies as a whole.
How can understanding the millennial generation help in recruiting efforts? Appealing to their communication style is important. Finding job seekers on LinkedIn and Facebook is a more likely possibility than hoping they are scouring your company website.
Try flavoring job descriptions with those factors that appeal to them. Unlike previous generations, money is not the main motivator for millennials. They want to know they can find a path to grow their career at your company—and maybe even get to travel.
The millennial generation is also the most socially conscience. Don’t forget to mention the ethics your organization lives and works by and the programs in place that are making a difference in the environment and in the world.
Once on board, integrating the various overlapping cultures can be daunting. It is smart business to show millennials an inclusive atmosphere by creating a team structure. This not only appeals to them—it will provide them a place to learn from other generations and vice versa.
In addition, incorporating digital communication both for day-to-day messaging as well as eLearning opportunities is a smart move. Millennials want support and thrive on feeling valued. Be sure your recognition programs don’t fall flat but provide the motivation necessary for these younger workers to feel empowered on the work front.
Millennials Overtaking the Job Market
With the millennial generation overtaking the job market in terms of their size, there is no choice but for organization to learn how to recruit and maintain them. Taking advantage of the technology savvy aspects of this generation can help your organization to remain competitive now and into the future.
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